Chat-style posts people actually read
About
A platform for writing and reading articles in a chat-thread format. Instead of a wall of text, posts are structured as conversations — dialogue between two to four participants that unfolds one bubble at a time. It makes complex topics feel like a conversation you're part of, not a lecture you're sitting through.
Reading
Guided read — Tap the Next button (or press Space / →) to reveal one bubble at a time. A typing indicator shows who's about to speak, giving the post a live conversation feel.
Full conversation — Prefer to read at your own pace? Switch to full view and scroll through the entire thread at once.
Emoji reactions — React to individual bubbles with emoji. Reactions are per-bubble, not per-post — pin down exactly which line made you laugh.
Comments — Leave a comment on any published post. Replies are supported one level deep.
Writing
Simple editor — Write participants in the top pane, messages in the bottom pane. Leading spaces switch the speaker — no markup language to learn. Tab inserts a space.
Live preview — See your conversation rendered as real chat bubbles as you type, in a split-pane beside the editor.
Code blocks — Wrap code in fenced blocks (``` with a language tag) for syntax-highlighted code bubbles. Great for technical walkthroughs.
Draft and publish — Posts auto-save as drafts. When you're ready, publish with a slug and optional SEO title, description, and OG image.
Per-post SEO — Override the title tag, meta description, and social sharing image for each post from the editor's SEO panel.
Publications
Group posts under a named publication — useful for a series, a team blog, or any collection with a shared identity. Any member can create a publication.
Invite writers — Publication owners can invite other members to contribute posts.
Join requests — Members can request to write for a publication. Owners approve or decline.
Follow a publication — Follow publications to see their posts in your Following feed.
Feed and discovery
For You — A scored feed ranked by engagement and recency, personalised to your followed categories and authors.
Following — Posts exclusively from authors and publications you follow, in chronological order.
Trending / New — See what's popular right now, or browse the latest published posts.
Categories — Posts are tagged with a category. Filter any tab by category, or browse a category's dedicated page.
Analytics
Writers see per-post analytics: total views, unique authenticated viewers, member vs non-member breakdown, total bubble taps, engaged reader count, and average completion percentage. The detail page shows an audience breakdown bar and a completion progress bar.
Membership
Free readers can tap through the first portion of any post. Members read everything, react to bubbles, comment, and follow authors. Membership is billed monthly or annually and can be cancelled at any time from your account settings.